hotel branding & product design
Category | Print Design, Branding, Product Design
Industry | Hospitality
Personality | Adventurous, Professional, Relaxing
What it's all about
Conifer is a rustic luxury hotel in upstate New York, on Tupper Lake. It's an experience geared towards busy working professionals, and the intent is to provide a relaxing escape reminiscent of summer camp. Colors, textures, and messaging is aimed at encouraging both outdoor activity and relaxation. Stationary is provided in all rooms, as well as branded toiletries, a room key/hiking map combination, and a privacy door hanger.
how we did it
We focused on a natural color palette that was also elevated and luxurious. Fonts were clean and minimal but also unusual. The logo reflects a twist on a pinecone, and can easily be applied across various tangible products. All paper products are reclaimed and recycled, and everything branded in the room is subtle to ensure the focus is on the experience. A mood board served as the starting point.
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words & images © 2022 barbara sangster