logo & packaging
Category | Logo, Print Design, Packaging
Industry | Cosmetic, Skincare
Personality | Fun, Playful, Nordic
What it's all about
Lagom is a skincare brand out of Stockholm. It uses all organic, all natural ingredients and embodies a playful and wholesome feeling. Lagom is the Swedish word for 'just right' which is what centers this brand's ethos. Imagery is hand-drawn and simple yet visually intriguing.
how we did it
Logo is hand-drawn as is all floral patterns and imagery. Colors are a calming palette, drawn from a Scandinavian inspiration. The hand-drawn floral pattern repeats on both the box and the shipping packaging, and the products themselves have their own unique flower that is consistent throughout bottle and box.
Packaging & Shipping
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words & images © 2022 barbara sangster