restaurant branding & menu design
Category | Branding, Menu Layout, Social
Industry | Restaurant, Consumer
Personality | Moody, Secretive, Glamorous
What it's all about
Clover Club is a speak-easy cocktail lounge located in the trendy neighborhood of Prenzlauer Berg in Berlin, Germany. The menu design and branding (logo, social, website) are focused on the aesthetic of dark, floral victorian-era drinking and smoking lounges. The logo draws inspiration from the steampunk design movement, and the name is pulled from a popular Victorian Era drink.
how we did it
Colors are dark gem tones, pulled from dark floral photography. Font is clean but occasionally ornamental, and the logo is a graphic key design. Imagery is consistently moody and mysterious. The design of the menu is geared towards highlighting drink specials, and the menu itself is easy to browse via specific alcohol types. Receipt system includes a take-home postcard.
Menu & Receipt System
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words & images © 2022 barbara sangster