conference redesign & branding
Category | Branding, Redesign, Swag
Industry | Conference, Fashion
Personality | Modern, Fashionable, Strong
What it's all about
Trace is a sustainable fashion conference that takes place in Portland, OR every year. The redesign for this conference focused on a shift away from traditional 'sustainable' color palettes and towards a fresher and more elevated fashion-forward look. Iconography and messaging kept the focus on sustainablity while allowing Trace to stand out as the fashion event of the year.
How we did it
We focused on stronger and more punchy colors, as well as the importance of the location of Portland. The messaging of a circular cycle of sustainablity was highlighted visually, and fresh photography and font choices kept the modernity of emerging fashiosn front and center without losing the core messaging of the importance of choice.
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words & images © 2022 barbara sangster