Category | Web, Aesthetic Design, E-commerce
Industry | Retail, Fine Jewelry
Personality | Young, Environmental, Dainty
What it's all about
Au Bespoke is a sustainable jewelry company based out of LA. The focus is on recycled gold from the motherboard of discarded computers. The focus for this project was to design a calm and aesthetically pleasing online shopping experience, allowing the purchaser to browse all products easily. The check out flow is also visually pleasing and easy to use.
how we did it
An entirely new logo was designed, incorporating the chemical symbol for gold (AU). It is easy to apply to branding and packaging as needed. We chose gentle colors that complemented the product photography, and aesthetic look/feel photography was thoughtfully chosen as well. Font was decorative but not complicated, and references to the recycled gold were strategic, particularly on the home page.
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words & images © 2022 barbara sangster